Jennifer Roe joined Capitol Advocacy in 2015, bringing nearly a decade of policy and communications expertise to the firm. As one of the firm’s legislative analysts and lobbyists, Jennifer’s knowledge of the process, her background on policy issues and her strategic communications skills prove invaluable for the firm’s clients.
Along with analyzing legislation, Jennifer reviews budget proposals, monitors oversight and informational hearings, drafts position letters, and keeps track of all
regulatory matters of interest to clients. Further, Jennifer monitors and sends daily media coverage to the clients, and implements the firm’s marketing functions.
Understanding the policy objectives for each client, Jennifer’s analytical communication, research, and writing skills provide timely updates with relevant information about issues pertinent to them. At Capitol Advocacy, her policy focus includes employment law, environmental and Proposition 65, cannabis regulation, public safety issues and utilities, serving as a knowledgeable resource to clients within those industries.
Prior to joining Capitol Advocacy, she worked for several members of the State Assembly, most recently as the Capitol Director for the Minority Caucus Chair and Vice-Chair of the Assembly Business & Professions Committee. She worked closely with key stakeholders on issues related to consumer protection and scope of practice. Jennifer also handled a wide variety of other issues including Proposition 65 reform, workplace flexibility, automotive repair oversight, public safety, and utilities. Her firsthand experience as legislative staff allowed her to build key relationships both in the Legislature and the Administration.
Originally from Sacramento, Jennifer graduated with a bachelor’s degree in Business Administration, with an accounting focus, from California State University, Chico. She lives in Roseville with her husband Kyle and daughter Emma.