John Latimer

Managing Partner and Founder

As managing partner and founder of Capitol Advocacy, John Latimer is recognized year after year as one of Sacramento’s most influential lobbyists. Known for his strength in strategic planning and coordinating lobbying campaigns, John’s ability to shape and deliver messaging in a clear and convincing manner gets results for clients. This talent has allowed John to build Capitol Advocacy into one of the most successful lobbying firms in Sacramento.

John co-leads two of Capitol Advocacy’s practice areas; Energy and Climate Change as well as Business and Employer Representation. John is also actively engaged with the full team of ten lobbyists and two legislative analysts as they help clients participate in the most important marketplace in the Country while navigating the nation’s most complex and politicized legislative and regulatory environment.

John began his career working for the California State Legislature, spending time working for Democrats in both the Senate and the Assembly, rising to the positions of Chief of Staff and Chief Consultant. During the first decade of his career, John also helped guide multiple campaigns for the Assembly Democrats. In 1998, John decided to return home and run for a Northern California State Assembly seat, narrowly losing in the Democratic primary by just a few hundred votes. Although this signaled the closing of one chapter working within the State Legislature for John, it was a catalyst for his lobbying career and the creation of Capitol Advocacy.

Twenty-five years later, Capitol Advocacy is one of the largest and most successful lobbying firms in Sacramento. During that time, John has been a power player in some of California’s thorniest legislative fights including energy and environmental issues, internet gaming, alcohol regulation, soft drink tax and labeling issues, and water policy. Consistently ranked as one of Capitol Weekly’s “Top 100”, a list of California’s top political players, John has successfully sheparded clients through term limits, budget deficits, and new administrations.

John’s network of relationships stretch beyond California’s political landscape and reach across the United States. John’s connections to Fortune 500 company executives, elected officials, particularly in Congress, and government officials across the United States is an asset for all of the firm’s clients.

John received a Bachelor of Arts degree in Government and a Master’s in Public Policy and Administration from California State University, Sacramento. He lives in Sacramento with his wife Kelly and the two are proud parents to three daughters.