Jennifer Roe, a partner with Capitol Advocacy, joined the firm in 2015. As one of Capitol Advocacy’s senior lobbyists, Jennifer’s deep knowledge of the legislative and regulatory process, broad policy background, and strategic communications skills prove invaluable to the firm’s clients.
Jennifer co-leads the firm’s Procurement practice and advocates on behalf of clients within the Healthcare, Climate Change and Energy, and Business and Employer Representation practice areas. She has successfully represented clients in both the Legislature and the Executive Branch, helping them navigate complex legislative and regulatory processes while providing strategic counsel to effectively communicate their priorities. Her relational advocacy approach has led to successful outcomes on challenging issues, including climate change, manufacturing incentives, food and beverage reform and compliance, and healthcare transparency.
With a strong understanding of each client’s policy objectives, Jennifer’s analytical, research, and writing skills ensure timely and relevant updates on issues impacting her clients. In addition to analyzing legislation, she reviews budget proposals, monitors oversight and informational hearings, drafts position letters, and tracks regulatory matters of interest. Jennifer also plays a key role in supporting and implementing the firm’s marketing initiatives.
Prior to joining Capitol Advocacy, Jennifer worked for several members of the California State Assembly, most recently serving as Capitol Director for the Minority Caucus Chair and Vice-Chair of the Assembly Business & Professions Committee. In that role, she provided strategic counsel, collaborated closely with caucus communications staff, and helped develop and implement effective legislative strategies. Jennifer also worked on a wide range of policy issues, including health and human services budget matters, Proposition 65 reform, manufacturing incentives, workplace flexibility, public safety, and utilities. Her experience as legislative staff enabled her to build strong relationships within both the Legislature and the Administration.
Originally from Sacramento, Jennifer earned a Bachelor of Science degree in Business Administration, with an accounting emphasis, from California State University, Chico. She enjoys mentoring young professionals through SheShares, a nonprofit organization dedicated to connecting women in the Capitol community. Jennifer lives in Roseville with her husband, Kyle, and their two daughters.
